1
Years in Business
Welcome to Sustain Local - reconnecting consumers with the lifeblood of their communities.
Doesn't it feel amazing to be truly appreciated?
Our mission is to remind consumers of the amazing independent businesses all around us - that gentle nudge to think "Can I buy this locally?" and "When was the last time I was personally thanked for my custom at a supermarket checkout?"
Our towns and cities are losing their vibrant heart. The rise of online giants, the dominance of supermarkets and retail parks, a shift towards at-home lifestyles, and the demand for instant convenience have all contributed to a decline in footfall for local businesses.
Once cherished by loyal customers, independent shops and businesses are being left behind in favour of quick clicks, bulk buys, and chain-store convenience.
This isn't just an economic issue - it's a societal challenge. Local businesses are more than places to shop; they're the backbone of our communities, adding character, creating jobs, and supporting our well-being.
At Sustain Local, we're on a mission to reverse this trend. By showcasing the unique value of local businesses and reconnecting consumers with their communities, we aim to inspire one simple shift: think "local first".
Shopping locally doesn't just benefit businesses - it enriches lives, strengthens communities, and builds a sustainable future. Let's break the habit of convenience and rediscover the joy of buying local, whether it's from your local grocer, butcher, or independent retailer.
Together, we can sustain the businesses that sustain us.
If you're as passionate as we are about re-energising local shops, businesses, and the local community as a whole, help us spread the word! Like and share our page on Facebook and Instagram. Together, we can make a difference.
What's the Driving Force Behind Sustain Local?
Sustain Local was launched in December 2024 and created by a passionate group of individuals who live in Derbyhire & South Yorkshire. Many of our team grew up in the towns and villages of Derbyshire & South Yorkshire and all of us care deeply about our communities, which makes the apparent decline of local high streets all the more heartbreaking. In short, we believe this downturn in local shops and businesses is largely down to 3 factors:
- Online giants like Amazon offer convenience and next-day delivery.
- Supermarkets now stock everything from gifts and gadgets to clothes and TVs, products once only available through local retailers.
- Add retail parks into the mix, and the result is a dramatic reduction in footfall across our beloved towns and local shopping districts.
Sustain Local is a brand of Creativity Sells Ltd, a Chesterfield-based company established in 2006. While we have traditionally focused on the motorcycle and automotive sectors, that changes now.
Over the past 20 years, we have worked with a handful of local independent businesses, mostly through referrals, and we are proud to say we are still supporting them to this day. However, it has become increasingly clear how hard it is for independent retailers to survive.
So, we figured we would use our 20 years of experience to try and help revitalise local communities, reminding local consumers about what makes their local shops and businesses so amazing. We've launched a 'Local Business Directory', that's totally free and exclusive to independent local businesses to add their profiles. Our mission is to grow the directory, along with our social channels to promote local businesses within their communities, and ultimately restore the footfall and vibrancy of local towns and communities.
The Driving Force is Actually YOU!
Whilst we are putting the effort into all the marketing and technology behind the scenes, it is YOU who is the driving force behind the Sustain Local mission. It is YOU who has the power to spread the word and show your appreciation to local independent businesses. It is YOU who has the power to decide to pop down to your local independent business.
HELP US, HELP YOU, HELP THEM!
Please take a moment to like and share our social channels, and feel free to mention your favourite local businesses. The more traction we get, the better the outcome.
Facebook InstagramIn addition to our Sustain Local social channels to help us achieve our 'Mission', we can also help you with your website and marketing - should you need it.
We're not a high-pressure sales outfit, in fact we don't have a sales team. What we do have is a fantastic team of digital marketing experts - so if you do need any help with your website, marketing, SEO, branding or E-commerce, just let us know and we can have a chat.
Here's what some of our existing local independent customers have to say:
Contacting Matt will go down as one of my best business decisions.
Since meeting Matt, Pete and the team I haven't looked back. Absolutely brilliant from the first conversation. Such a passion and interest in my business.
Matt and the team have been working with us for over 10 years - and in that time, we've totally transformed our business. Highly recommended.
Matt helped me unravel the Internet and now we're top of all relevant searches. My business has grown as a direct result.
The team at Sustain Local really understand my business and their input has proved to be very valuable. My website generates a lot of business for me, from all over the country!
I'm getting so many good website enquiries and my business has gone from strength to strength, I am a very happy man.
LOCAL WEB DESIGN
& DIGITAL MARKETING
With an experienced team of designers, developers, marketers and SEO professionals, we combine our knowledge and expertise to harness the capabilities of the Internet to increase the brand awareness, sales and conversions for local retailers and businesses within their local communities.
Local Business Web Design
Whether you're a small, single location local retailer or business or have multiple locations, our website solutions are built to work for your business. Constantly developed over the past 18 years, our website technology will grow your business and save you time.
Mobile First Web Design
With a staggering 60%+ of websites now visited on a mobile device, fully responsive web design is critical for SEO as the Google Search Algorithms now factor in device compatibility.
Strong User Experience
Well structured website design, built for accessibility and ease of use for all age groups, particularly your target demographic.
Secured with SSL
SSL encryption as standard (shown by the padlock in the browser), protects your users, increases their trust and helps with your SEO.
Visual CMS Editor
Easily manage your pages, text, banners & images with a simple yet powerful CMS (Content Management System) editor.
Local Business SEO
Good SEO (Search Engine Optimisation) is absolutely critical for your website. You website needs to be found by your customers in Google and the other search engines. If your current SEO isn't working for you, your website will be a very well kept secret and you'll be losing customers to your competitors!
Why is SEO important?
In addition to standard 'typed' internet searches, users are now 'asking' their devices now, such as "OK Google, find me a Builder in Chesterfield". SEO is what drives the responses.
On-Page SEO
This is the optimisation of your actual website, such as Optimised Content, Meta Data, Relevance, Target Keywords, Internal Links, User Experience (UX), Accessibility and URL Structure.
Off-Page SEO
Off-Page SEO is all about increasing the number of 'quality' backlinks from high value websites that can help you achieve better results. Simply put, you increase referrals from other websites.
Technical SEO
The objective of Technical SEO is to ensure all pages of a website become faster, more intuitive, provide a better user experience (UX / UE) and are optimised for mobile. Technical SEO is the foundation of all other SEO factors.
Local Business Marketing
Having a well-optimised website is essential for strong search rankings, but to outpace your competition, it's crucial to complement it with regular, targeted, and impactful marketing efforts. Our team of marketing experts is here to support you with every aspect of your marketing journey, from crafting effective strategies to executing successful campaigns.
Content Marketing
Content marketing involves creating valuable, relevant, and consistent content to attract and engage your audience. From blogs to videos and infographics, we help businesses stand out locally and grow their reach. Great content is the key to effective marketing.
Email Marketing
Email marketing remains one of the most cost-effective ways to engage customers. From newsletters to personalised campaigns, we design targeted strategies that build loyalty, drive conversions, and keep your audience informed about your products and services.
Social Media Marketing
Social media platforms are essential for engaging your audience and building brand awareness. We create tailored strategies for platforms like Facebook, Instagram, and LinkedIn, helping your business connect with customers and drive meaningful conversations.
Mobile Marketing
With mobile usage soaring, marketing on mobile devices is a must. From mobile-friendly websites to SMS and app-based campaigns, we help you reach customers wherever they are, delivering a seamless and engaging experience.
Local Business Branding
A Brand is much more than just a logo - it's how your customers 'think and feel' when they see or hear your product or service. Experts in Brand Identity, Brand Awareness, Brand Communication and Brand Strategy, we create and evolve local business brands.
Brand Identity
Brand identity comprises key elements like name, logo, slogan, visuals, tone, and more, shaped by brand values, target audience, and goals. These elements define communication, ensuring consistency and recognition across all brand touchpoints and marketing efforts.
Brand Awareness
Brand awareness is the ability for customers to recognise and connect with your brand during buying decisions. A unified approach to brand communication ensures consistent messaging, increasing the likelihood of being chosen over competitors.
Brand Communication
Your brand might be incredible, but without effective communication, it risks being misunderstood or overlooked. A well-crafted strategy ensures you're delivering the right message, to the right audience, at the right time — building trust and driving engagement toward purchase.
Brand Strategy
A brand strategy is a long-term plan designed to build your brand and achieve specific goals. It connects with your audience's emotions and needs while standing out from competitors. Success starts with aligning strategy to clear business objectives.
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